TO-BE-DELETED PLAYLIST

This is a campaign I did for the Awards Exellence class at Miami Ad School. It stems from a finding that in this world where music is listened everywhere, there are still millions of songs which are never been heard even once.

Anything which is not used up considered to be a waste. We’re used to plastic waste, fashion waste… but maybe we’ve never thought of anything like, music waste. The campaign is aimed to give these unheard tracks the last chance to be featured publicly before they get dumped.

Brand: Spotify. Instructor: Sudi Waghmare.

COPYWRITER: Tinh Nhi Phan
ART DIRECTION: Tinh Nhi Phan